F1A 17 | Inspired Tenacity


Did you know that your mindset around money can affect how you deal with your finances? Financial success is not just determined by external factors but by internal ones as well. Today’s guest is Cathy Derksen, Founder of Inspired Tenacity. She is an author, coach, mentor, and financial planner helping women tap into their greatness and achieve financial security. Her message is that our attitude and perspective around money affect how we plan and deal with our finances. Cathy joins host Vera McCoy, Esq. to explain how a change in mindset can lead to a change in our financial situation. Listen in and learn more about her view on attracting money success.

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Cathy Derksen-Founder Of Inspired Tenacity

I have the honor and privilege of having Cathy Derksen, the Founder of Inspired Tenacity. Cathy is a four-time Amazon number one bestselling author, coach and mentor, whose career is dedicated to helping women tap into their own greatness. She believes that we owe it to ourselves and each other to create lives that fill us with genuine joy. Her deep commitment to serving others has led her to become a Certified Financial Planner, Proctor Gallagher consultant and Jack Canfield Success Principals trainer. With her unique combination of intuition and world-class training, Cathy has helped hundreds of women transform their lives.

Her knack for distilling complex concepts into practical lessons paves the way for clients to shift deeply rooted beliefs about success and money, identify what’s holding them back internally and externally, and connect with their true purpose. Inspired Tenacity was born from Cathy’s desire to make these life-changing tools and strategies accessible to women everywhere. Whether you’re facing major personal milestones, leveling up your finances or exploring a new career, these programs are designed to teach you how to navigate big shifts with confidence. Find the courage to take the leaf. Bring life to your life. Thank you. Welcome to my show. Cathy, what is the primary focus of your business and your company?

Money is intertwined with everything that we do. Click To Tweet

Thanks for having me, Vera. It’s great to be here. I love the title of your talk. In my mind, money is intertwined with everything that we do. In my past career, I had been a financial planner for quite a while. In my new company, I’ve taken it to use those skills as a financial planner but also incorporate the mindset tools and other more inspirational tools that help us to dig into what will help us to reach our goals and find success, whatever success means to us.

The main focus in my business is helping women that are in a position in life where they feel like they’re banging their head against the wall. They know that they’re in the wrong place. They should be doing something else, but they’re not sure what or how, whether it’s a career change, a relationship change, looking towards retirement. All those big times in life when you know there’s something else but you’re not quite sure how to get there. The main focus of my business is to help those women to clarify what those goals are. What were those things that you wanted to do with your life? How do we incorporate them back in? Bring life to your life.

What motivated you to begin your journey of entrepreneurship?

I had been working in the corporate world for quite a while. When I first went into financial planning, my whole goal was to help women change their life. At that time, I was going through a divorce. A lot of my friends were going through divorces. I could see that there were many women that didn’t have the tools and the knowledge to make good financial choices. That is why I went into financial planning.

F1A 17 | Inspired Tenacity

Inspired Tenacity: The part that really stops people from changing their financial situation is their own limiting beliefs around their ability to succeed with money.


After ten years of doing that, I recognized that I wasn’t having the impact. I didn’t have the freedom to address the issues I wanted to address. That’s where I decided and made the big choice to leave my corporate job, go off on my own business, where I could fine-tune the angles that I came from, the exercises and programs that I could bring to people to help in what I see as a much bigger way and in a way that does change people’s lives.

When you were working in the corporate world, you were a financial planner, but you had to play according to the rules that the corporation had you playing to work.

It became a lot more about babysitting accounts, pushing products and walking that corporate walk.

What did you do prior to becoming a financial planner? You only did that for about ten years.

Before that, I did a very different life. I’ve been a biologist my whole life. Ever since the age of three, I figure I’d always came home with pockets full of worms and had a whole zoo in my room my whole life. I’ve always been a biologist. My early education was in Biology and Genetics. I spent 25 years working mainly in hospital labs and public education. That’s when genetics was evolving into genomics. It was a huge growing field.

I do still love the field of genetics and genomics, but the job I was in at that time was a very toxic situation. I was going through a divorce. I was at a point in my life where I had to make some big decisions. At that time, I’m asking myself, “Can I see myself doing this job for another twenty years?” My guts told me no. That’s when I started that investigation about what’s next? That’s where the financial planning became my next step.

From financial planning, you went into doing your own business. Let’s speak to that. Many people that are considering being an entrepreneur or already are entrepreneurs have some difficulty with that kind of decision. What was the thing that told you that, “Now is the time for me to do this my own thing, my own business?”

My description of that feeling that you’re banging your head against the wall seems weird. It’s a rough way of saying it, but that’s what kept coming into my head over and over again for the last few months that I was in my job. I felt like I was banging my head against the wall. I knew that this was wrong and I had to get out of there. I knew that there was more that I should be doing, that I had a bigger message I needed to get out there. It was almost like a caterpillar stuck in this little cocoon, and it knows it needs to get out.

Both times that you transitioned to something new, it was from a feeling of, “I don’t belong here. I need to be going somewhere else.”

There’s something more. It’s almost like an evolution. My work in genetics was mainly in hospital labs. You didn’t see people. You just processed samples and information, but it wasn’t a people role. I realized at that point that I need a people job that had me in direct contact with people, feeling I was having an impact in a positive way on the people around me. That was a big part of it then. It has been an evolution of feeling where I’m drawn to. What are those parts that I need to bring into my life to create that? I feel like finally that butterfly has taken off out of that cocoon, doing my thing and flying around the world.

Allow yourself to think outside of your usual because that’s where your next step lies. Click To Tweet

What motivated you to keep moving forward? There were times I’m sure you ran into obstacles and even questioned yourself like, “Should I be doing this?” Little Ms. Butterfly that came out of the cocoon, what was the thing that said, “I can’t go back. I’ve got to keep moving forward?”

In my shift into my own business, I’ve gone through a few of those feelings, but those ones in the last little while have been more around tackling technology and all those things about doing business that are not what I came here for but things that have to get done. Those were my biggest frustrations.

Back when I first made that shift from medical genetics into financial planning, at that point, I was also in the middle of a divorce and a lot of other big things going on in my life. In the first book that I was involved in, I focus on that story in my chapter there. I had a little motto or line that would go through my head at those times when you have to keep moving. It was, “Chin up, keep moving.” I know it sounds strange, but I would sometimes say it to myself or thinking sometimes out loud, “Chin up, keep moving. You can’t stop. Keep going.”

Many times, people do get discouraged, especially when they’re an entrepreneur. If that’s what worked for you, that’s great. That’s moving forward.

That’s where my company name came from, Inspire Tenacity, because in my mind, that’s what we need to make, those big jumps. We need that inspiration of what we’re going to do but we need that tenacity. Keep at it. That is the name I’ve wrapped myself around.

Is your book is called Inspired Tenacity as well?

I’ve got four books out so far. They were collaborative books. I did a chapter in each. The first one was Reinvent Your Life through Resilience and Tenacity.

Give me all of them.

I’ve got to remember all those. I had to go back and pull them all up. I can send you the link.

The name of your company is called what?

Inspired Tenacity.

What kind of information or advice would you give someone who is just starting out and not sure of what it is they want to do? How would you give them some information advice and say, “This is perhaps the best way for you to move forward or for you to decide what you want to do?” You’ve made a couple of transitions, so you know.

I’ve always been a believer in intuition and listening to your gut. When I’ve made my big moves, so much of that has been around to inner thinking about, “What do I need to do next? What does that need to look like?” A big piece of advice would be to allow yourself to think bigger, allow yourself to think outside of your usual because that’s where your next step lies.

If you do something that’s similar to what you’re doing, then you’ll often end up getting the same results you’re getting. Whereas having the courage and the tenacity to pick something bigger that is scary but that gives you that feeling of, “This is the direction I need to go.” Listen to your guts and what’s going on inside yourself when you think about, “Is that the right move? Yes or no?” Quite often, your body knows, even if your brain doesn’t. At least the part of your brain you’re listening to.

It’s like follow your heart and intuition. That will lead you in the right direction of where you want to go. Think big. I know you’re a promoter of mindset. What would be the mindset that you think an entrepreneur needs to have? We’re moving out of the era of COVID and the whole pandemic. What would be a good mindset that they should have that can keep them on the right track?

One of the most important mindsets we need to establish and maintain is adapting and evolving, especially when we look at what’s going on in the world in the last couple of years. For the people that have been willing to look at opportunities, think big, think outside of what’s right in front of you, be willing to learn and to unlearn what you learned before and relearn something else, but adapt and evolve.

Don’t be afraid of where things are going, but pull up the courage to go in a direction that feels right to you. I’m going back to evolution. We used to say the survival of the fittest. It’s really not the fittest. It’s those that can adapt, so survival of those that can adapt. That to me would be the biggest advice. Look for the opportunities and adapt.

Hindsight is 2020 vision, but if there was anything that you learned previously that you know now that you didn’t know then, what would you have done differently? Maybe there isn’t anything you would do differently.

If we’re thinking specifically about this hole going the entrepreneurial journey part of it, there’s a part I would do differently. When I left my corporate job and going with my business, I thought that I had everything set and the things I would get going, but I’ve realized that there are many technical sides of things, all those different systems that you need to have in place, whether it’s being familiar with Zoom, using different calendars or the other ways that integrate different systems on the computer.

That was the part that held me up for a little while but feeling overwhelmed by all those things I needed to learn to get going because I wasn’t doing the things I came here to do. I was learning all this technical stuff. That was the one thing that I would learn some of that before I jumped in so that I knew, “I’m ready. I’ve got all these systems in place. Just go.” For me, that was a big part.

Learn some things before you jump to do something else. I get you.

Get a good coach that knows those things, that you know will have your back as you walk through them.

Find yourself a coach that will help you to avoid some mistakes that you may have made, as well as save you some time from trial and error. What do you think people can do with your financial planning background? What do you think might be some good things that they can do to solidify them financially? The show is directed at people that are entrepreneurs that have been involved in bankruptcy and they’re coming out of it. What would they focus on in terms of financial planning to make sure that they don’t fall back into that trap?

F1A 17 | Inspired Tenacity

Inspired Tenacity: We all have something that we’re really great at that quite often we minimize its value because we do it so easily. We don’t give it the value that other people probably will.


Going back to the whole mindset side of things, we don’t generally give enough credit to that part of our financial success. Even when I was working at financial planning, I found that what was tripping most people up from reaching any kind of financial success was the voices in their heads or the messages they had been brought up with. Things like, “I’m always broke and struggling. There’s never enough money. Money doesn’t grow on trees.” All those things were in our minds, “I only have enough to scrape by. I’m barely paying the bills.”

It’s those messages that we keep telling ourselves over and over again. We’re creating the reality that we’re living. I would recommend that people go through an exercise in recognizing what their messages are around money. There are the people that believe that no matter what happens, they’ll figure it out and they’ll be fine. Generally they do, but then there are those who always think that they’re going to be broken, that think they can never get out of debt, and so they don’t. That would be an exercise.

It’s one of those things that as a financial planner in a corporate setting, I could never go in that direction with a conversation because it wasn’t an official thing that we say, but that is the part that stops people from changing. Making serious changes in their financial situation is their own limiting beliefs around their ability to succeed with money.

If you’re at Bank of America or a big company that does financial planning, you’re sitting down with your client and you’re telling them, “You need a mindset shift.”

“I’ll help you with your mutual funds, but you should go work on this.” Not part of the conversation.

Having your own business, that allowed you to do that. Do you see that difference that you can come to people and say, “Perhaps you should have a mindset shift?” Have you seen that impact them in a positive way much more so than when you were doing that in the corporate world?

The change is amazing. A very good example is if we think of the people that win the lottery. I like to think if I won $10 million, I will use that for life and I’d live happily ever after. Whereas the reality is the vast majority of people that win a big chunk of money end up more broke and worse off than they were before within three years of winning that money. We wonder, “How can you win millions of dollars and end up broke in three years?”

That is a good example that they brought themselves back to where they were before. Even though they’ve been handed this whole chunk of cash, they took themselves back to where they were. Whereas I’ve seen people that were broke, were struggling and were able to switch some of those messages in their mind around their own limitations and switch that to, “I can be successful and rich.” Even wealthy, rich, those words mean different things to different people but to create a level of financial stability that you’re comfortable with and that you want, you can create whatever you want, but you have to shift that mindset and telling yourself that you can’t or you won’t.

With the series of books that you have, do they all explore that same theme and theory?

Most of them get worked in a bit. A lot of them are personal stories of my own journeys, through the transitions in my life, through my career changes and those sorts of things. Not as much about the actual money process. That’s more where my programs go in that direction, so I guess that should be my next book.

What do you offer in your programs?

I’ve got three programs that are in place. One is an intro that’s about a month long. We meet on Zoom. The next level up is a twelve-week program and then a six-month program. In all three of those programs, we look at discovering what those things that excite you are, that would light up your life, and how you incorporate those in your life.

I don’t believe in reinventing the wheel. Through my training with Bob Proctor’s program, Jack Canfield and some other big thought leaders, I’m incorporating the lessons that I may become certified from them as well. We’re using some of their programs to focus on success principles, how our thoughts can create our results.

Those programs are incorporated into the bigger programs. It does take you through that process, going from that person banging their head against the wall, “I need to get out of here.” “Where do you need to go? How do you need to get there? Let’s do it.” It’s very exciting. I’ve had some great results with people. It becomes a community as well.

We start with a one-on-one to do that discovery process, and then we move into group sessions where you can help. I find people get a lot more out of group sessions because they’re feeding off each other’s growth, different questions and discussions. You get a lot more discussions that bring out ideas and bring out different ways of looking at things that maybe you haven’t thought about before. I’ve got the three different programs on. Small, medium, large, I guess you can look at it. It’s something for everyone.

I usually like to end my program on asking three things of my guests. My show is meant to educate, motivate and inspire entrepreneurs. If you could give me one for each thing, what would you tell my readers to educate them?

The first, educate, would be around mindset and the impact that that has. When you think about your finances in most cases, that’s the last thing that anybody thinks about, but it’s the first thing you should think about.

In terms of educate, you also said to learn about different systems prior to them jumping into.

That’s a big educate.

How about motivate?

Allow yourself to look at your brilliance. Click To Tweet

I would suggest that you allow yourself to look at your brilliance. We all have something that we’re really great at that. Quite often, we minimize its value because we do it so easily. To us, it’s just second nature, so we don’t give it the value that other people will probably do. That would be my motivating thing. Allow yourself. Give yourself credit for what your brilliances are.

What about in terms of inspire?

I would remind everybody as an inspirational idea to look at the world as full of opportunities. There’s so much negative stuff in the news and all these things going on. This is happening. That is happening. Don’t let yourself focus on those. Focus on the opportunities. The world is full of opportunities, and there are plenty for all of us.

Thanks for giving that to my audience, educate, motivate and inspire. I wanted to ask you, how can my readers get in touch with you?

My website is pretty simple, InspiredTenacity.com. There are several different ways to either book a call with me, send me an email or look at my programs. That’s one of the simplest ways to get a lot of information. LinkedIn is where I’m generally at most frequently. If you connect with me through LinkedIn, that is good as well. Although for some reason, they’ve blocked me out, so I’ve got to figure that out. Maybe there are technical glitches that we have to figure out as entrepreneurs, “Why did LinkedIn kick me out? It’s too busy.” The two best ways are through my websites and LinkedIn.

Thank you so much for your time, energy and intuitive thought process to help people that are entrepreneurs move forward in their entrepreneurial journey. You’ve given us some great nuggets. Hopefully, I’ll get a chance to talk to you again. Thank you for being on the show. I want all my readers to reach out to you, to your different things, your books and your different courses so that they can move forward with their entrepreneurial journey.

I do have an eBook that’s a digital download that I could send you the link, and you can put that out to your community as well.

I’d appreciate that very much. Thank you, Cathy. It was great having you on the show.

Thank you. It was great to be here. See you again soon.

Talk to you again soon.

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About Cathy Derksen

My mission is to create a cycle of wealth and success among women around the world. I am a four-time Amazon #1 best-selling author, international speaker, coach and mentor. I have dedicated my life to helping high-achieving women tap into their own greatness. I believe that we owe it to ourselves and each other to create lives that fill us with genuine joy.

I have a knack for distilling complex concepts into practical lessons which pave the way for my clients to shift deeply rooted beliefs about success and money, identify what’s holding them back—internally and externally—and connect with their true purpose. My company, Inspired Tenacity, was born from my desire to make these life-changing tools and strategies accessible to women everywhere.

Whether you’re facing major personal milestones, leveling up your finances, or exploring a new career, these programs are designed to teach you how to navigate big shifts with confidence. Find the courage—take the leap. Bring life to your life! Inspired Tenacity offers one-on-one and group programs to help you redefine your brilliance and support you in stepping into a life that brings you joy and success.