F1A 11 Liz Faircloth | Real Estate Women

 

More and more women are breaking into the real estate scene. Join Vera McCoy, Esq. and the co-founder of Derosa GroupLiz Faircloth, as they delve into how women can be great real estate entrepreneurs and gain financial freedom through real estate. Liz is the host of The Real Estate InvestHER Show podcast. She gives inspiration for women investors in living balanced lives and financial advice in entering the real estate space. Liz talks about tough things we experience throughout the years in our professional journey and how it’s important to continue growing despite all the challenges we might face. She delves into how her business thrived during the pandemic due to a lot of reasons.  

Listen to the podcast here:

Liz Faircloth  A Real Estate InvestHer Entrepreneur

I have the honor and pleasure of having, Liz, Elizabeth Faircloth. She was born and raised in the middle-class family in New Jersey where her home was filled with love but going out to dinner was a big deal. From an early age, she always had a desire to serve others and evidenced that by obtaining a Master’s Degree in Social Work. Her brother-in-law, who was the only entrepreneur that she had known at the time, gave her a copy of Rich Dad Poor Dad and that changed the trajectory of her life forever. Sharon Lechter, who was the co-author of it, did an episode with me as well. I was coaching with her. It was a great experience. 

In the years following exposure to that book, she took numerous courses about real estate and made numerous attempts to get an offer accepted. Finally, her boyfriend, who was now her husband, purchased their first investment property, a duplex with none of their own money because they didn’t have any. She started in her twenties and not knowing anything about investing business and with no money to invest. Fast forward many years later, their team now owns and manages millions of dollars of real estate. What most people don’t know is that this evolution came with lots of lows-lows, heartache and challenges. As someone who has earned everything she has, she’s learned so many lessons from not giving up on her dream to become a successful entrepreneur. 

You need to continually keep your business healthy and make things right to succeed. Click To Tweet

She’s managing and balancing her life as a woman. She’s constantly working to balance all the priorities for her life from being a great mom to young children to being a wife and business partner, to taking care of herself. She’s the featured speaker on BiggerPockets, which if you know anything about real estate investing, is one of the most popular sources for real estate investors to exchange information, ideas and network. The obstacles and struggles faced by her as a woman gave birth to an idea. Liz Faircloth and her partner, Andresa Guidelli, have created a community of female real estate investors called the InvestHER Community. These two ladies are passionate about empowering women to be all they can be. 

They have co-authored a book along with fifteen other women real estate investors called The Only Woman in the Room, which is available on Amazon. They have developed a podcastFacebook community, and a network of Meetups throughout the entire US and there’s also a chapter in Canada. It is no longer an idea. It is a movement. They conducted a Virtual Summit called Level Up, which included not only a group of outstanding women investors but also featured the one and only Lisa Nichols as the keynote speaker. It was a great summit. I appreciate you and Andresa for having done that. This was your second one, correct? 

Yes. Every year we are doing it. 2022, it will be live, hopefully. Unless there’s another pandemic that happens. 

Let’s hope not. Tell us what is the name of your company. 

I wear two hats. I’m still an active investor. In what we are doing in the investing world, that’s called the DeRosa Group. I started that with my husband many years ago. Our focus there is mostly multifamily buying mid-sized to large multifamilies apartment complexes in the East Coast. We are starting a fund that’s going to start diversifying in other asset classes, which we are excited about. That’s the side of the business. My huge passion and most of my time go to The Real Estate InvesHER Community, that’s where a lot of my energy and time is going. 

Trying to balance those two things, what is the tagline for your Real Estate InvestHER community? I know there are three kinds of pillars. 

When Andresa and I were partnering, we were actively flipping properties. We did less than ten projects. We did a lot and working together, and whenever we got together, it was like, “Where are the other women that we can connect with and support?” Not just for ourselves but are grown together so you can give and get, because there’s a circle of it. It’s not like anyone is done and you are good. When we were looking for it, we couldn’t find anything. We wanted to create something because there was a need for ourselves but also, we knew there might be hopefully a need for other women, that’s proven in the last few years and women do seek this out. 

Our mission statement when we started and continues to be is to empower women to live a financially free and balanced life. Quite honestly, I was off-balance. It wasn’t like I took a break in the summit and then hung out with my kids. There’s a myth to balance. We can get into that whole topic. When we say balance, there’s no in-the-moment balance. When we created this community, we said, “How important balance is for women?” It’s a collective balance so you are all in on your business one day, then you are all in on your kids in a moment. That’s what we meant. I know there are a lot of conversations out there about balance but that’s what we meant when we created it. We still love it in the sense of what women need because we are overwhelmed. 

There are a lot of hats and a lot of things pulling at women especially because they are caretakers, they are at the helm of a lot of things, they are not single-focused. I don’t know a lot of women who aren’t entrepreneurs. They are not moms, not one thing. That’s why we created this community. We want financial freedom for all women. We live longer than men, we outlive men. We make great investors, we just don’t do it enough. We are very collective, not everyone but collectively. We are changing that trajectory. Women, as they live longer, can have more financial freedom and also do it in a way that works for them. 

Give the audience your background from how you’ve got to where you are now and where you came from. 

I woke up one day with this enormous passion. It’s funny, Vera, I think about my life and I do think about that a lot because sometimes if you don’t stop, everyone needs to do it more. Stop and like, “How did I get to where I am?” That can be good and bad sometimes. You are frustrated about something. There’s always a path. There are always small decisions that lead up to something bigger. It doesn’t happen overnight. Nothing happens overnight. For example, investing doesn’t happen overnight. 

When I started working professionally, I was in grad school getting my degree in Social Work. That was when I started to work with the women who had a lot of field placements. I had a woman who had a mental illness and drug addiction. I was diagnosed and that was the type of people I was working with. Also, two of my field placements were all women-focused. I started to become intrigued and passionate about helping women in the world. That’s a big statement but I’ve got hooked on it, it’s like, “I want to help women if I’m going to help someone or a group.” My father is a teacher, I’m a horrible teacher. You don’t want me being a schoolteacher, I would be horrible. I would be like, “Just listen.” You don’t want me doing that. I have done it, I sobbed and I’m the worst sob. Adult women, even young women, I appreciate but I like teaching and serving adults and I like them to be women. 

Before I went to corporate, I wrote a business plan many years ago. The business plan was to create a women’s organization. It was called Love Through Action. I was going to help women, in particular, get on their feet and create the lives they want. That was what I did. I wrote a whole business plan long before all of this. Nothing ever happened and it was a planted seed. When I went into corporate, I decided not to go into social work. I went into corporate and started doing team buildings and working with coaching employees and getting on the soft skills training. That was what I did professionally for many years before I had my son in 2013. 

F1A 11 Liz Faircloth | Real Estate Women

Real Estate Women: Things are moving fast enough that you have to be mindful of what you’re investing. You just can’t control it all.

 

During my consulting, I always gravitate towards women leaders, women entrepreneurs and women business ladies. I couldn’t only work with them but I always enjoyed it. I gravitated towards that. When Andresa and I started talking about what we are passionate about, she has a shared passion for supporting women and who we wanted to serve. That was one of the first questions we said, “Who do we want to serve?” Both of us answered women and we started to get a little more refined because that’s a big one, too. Our niche is out of a long passion we both have. Different reasons for different situations. 

The business plan that you had written many years ago was a skeletal plan for what launched into being the Real Estate InvestHER Community. 

I forgot that’s the other thing is. I feel like people will say, “Find your passion.” I don’t think you have to find your passion. I don’t think it’s lost somewhere. There’s no finding people’s passion, it’s connecting with it and discovering it. It’s within every person, whether you are conscious of it or not is a different question, whether you are aligned with it or utilizing it is a whole other conversation. It’s a bigger conversation. Finding it is the worst word to use. It’s not anywhere else except inside of you. It was something that was within me. I wasn’t consciously thinking about, “How do I bring that?” I never thought I would be doing what I’m doing, honestly. If you said this to me many years ago, I created a blog when I had my son. 

I was trying different things. I’m like, “I’m going to flip houses and it’s going to be called the Flipping Mamas.” He’s like, “You like the aspects of flipping but it’s not your passion.” I’m like, “I’m going to figure it out. I do like flipping.” I made three offers and I didn’t get the house that I wanted. I’m like, “This isn’t working.” I wasn’t committed to it. Flipping for me and my husband wasn’t a means to an end. It wasn’t this passion we had either. Passion is interesting and it has to all connect. It all has to like, “Is there a need?” I could have been passionate about empowering women in real estate investing but no one could have been interested. It could have been just my passion. Everyone else is like, “That’s great but I have no interest in that.” There’s a beautiful thing that happens when someone has a passion, they have an interest and there’s a need. It all has to fit for things or a movement to happen. It’s not just me. It’s not like, “Liz has a passion. That’s awesome.” No. There have to be people who want and need what we are doing. If there wasn’t, then it would be useless. 

With things that have happened in 2020, it was the pandemic and whatnot, how have you, your husband, and your team adjusted and made that transition to dealing with your business in the pandemic? 

For the last several years, from a multifamily perspective, we have gone all-in and from that asset class perspective but we have diversified art like a geographical location in terms of where we invest. I’m grateful that we had diversified where we invest because it did make a difference. Some of our assets in New Jersey took a little more of a hit than our assets in North Carolina did. Our building in North Carolina thrived during COVID for a lot of different reasons. A couple of our assets in New Jersey that did not thrive during COVID, may be maintained. I’m grateful that we position ourselves several years ago for diversification, at least from a geographical perspective. From an asset class, we are heavily in multifamily. Were we nervous when it first happened if all of our tenants can pay their rent and how long could we figure things out? Yes. Us and every other owner of any multifamily or rental unit were concerned. It proved to be not as bad as everyone thought. Depending on what you own and where you own them. 

The other part that multifamily place was that it became even more popular. Multifamily was hot prior but you had all this institutional money, all of these commercial investors, these large family office investors and people who have literally millions of dollars. We are not putting it there in the commercial or on that side of it, they want to get involved in multifamily. The competition increased incredibly more than we have ever seen as a result of COVID. You have all this money flooding funding that asset class. What does that do? It increases offers. We are selling a building in North Carolina, we have it under contract. We had 30 offers. Even best and final, it’s crazy. We are excited because we are going to be doubling our investor’s money. We are pumped because even though shorter timeframes that three-year hold but we are going to be doubling our investor’s money. You can’t beat that. We are so excited about that. It’s a crazy market. Are we getting outbid on other properties? Yes. We are not a new investor, not new to the game and getting outbid. 

What did we learn from that? We learned also to diversify our asset classes. That’s why the fund that we are beginning on the DeRosa side is exciting because we are going to start to invest in other asset classes, not just multifamily. A hard money lender that we have vetted, we are going to be investing with them. I even hope to do some InvestHER work and start doing some lending from InvestHER. That’s a whole other passion that I have, not just to support women educationally but with the money. All those sorts of things are happening but as a result of like, “We need to be mindful of this.” 

Opportunities are everywhere. You just have to meet the passion you have and put it together with those opportunities. Click To Tweet

My show is about entrepreneurship and also bankruptcy, I explained it to you early on before we talked about doing this episode. This particular episode is more emphasizing entrepreneurship because that’s what we are about and you have never filed bankruptcy. What would you tell a new up and coming or a startup entrepreneur, right now in this time, what may be a good thing for them to do in terms of getting themselves situated to get started? 

In any market, I feel like there’s an opportunity. There are opportunities everywhere but again, it has to meet the need and the passion you have. There’s almost like a puzzle that has to be put together. Also, the capital. I didn’t realize how important capital was when we started. We were buying properties and using lines of credit and we made a lot of mistakes, misusing money, not gambling the money. It’s not that I stole the money or anything like that. Misusing it from the perspective of a line of credit. Think about what a line of credit is beautiful to be done now as to be used. The lines of credit are beautiful from the sense of using them for short-term use, and then putting that money back. That’s the whole point. We didn’t do that early on. We had a line of credit that we use for a long-term asset. 

It has been many years and it will be paid off after the sale of this property we are selling, it’s taking that long. It takes longer when you start to misfocus on how to utilize your capital. From an entrepreneurial perspective, you may have capital, you may have somebody who’s the money partner but the use of that money and being a steward of it, protecting it, and being conservative with it, I wish we were more like that when we started. It’s something I would highly recommend. You have to be a good money manager. 

People don’t talk about that. They think about the visionary, the salesperson and all those sorts of things. That’s all-important when you are starting any kind of business but you are someone that has to be money managing that money to the tee and being very mindful of, “How is that going to get paid off? How are we going to do this?” We use credit cards to buy property. Would I recommend that to anyone now? Probably not. That wouldn’t be my number one recommendation. Did it get us to where we needed to go and do we make it all right? Yes, but our journey was long. It wasn’t like in a year we were there. 

We are taking a phenomenal sale of a building and not all of it but a good portion of it. We are paying off a line of credit. Wouldn’t it be wonderful to use that money for a vacation rental? Wouldn’t that be awesome? You need to continually keep your business healthy and make things right. All learned lessons and we always are learning. Most entrepreneurs don’t think about the importance of being a money manager early on, other things pop in their head. That’s one of the most important things to have and to know. 

Sometimes what ends up happening is they get caught up in, “How do I get the capital that I need to keep the business running or to grow the business?” Whatever the case may be. They lose sight of the fact that, “I’ve got to manage it properly so that it still maximizes my return on my investment.” Where are all your different properties? 

We’ve got our start in New Jersey. We bought our first property in Pennsylvania, Roxborough, which then we did a 1031 Ewing, New Jersey. We bought some small multis. We still have a passion for improving and revitalizing Trenton. That’s a whole other conversation we can have about participating in a market versus changing a market. You can only participate in the market, you can’t change it. We learned that through investing in buildings in Trenton. We have improved buildings, we still own properties, and we continue to but we learned in that momentum that you cannot be in charge of the market unless you are buying the entire city or town. You can only participate. Things are moving fast enough. You have to be mindful of that as you are investing. You can’t control it all. We would have loved to have seen more progress quicker in the city because believe in the city and what it can be. 

We then started to diversify from someone who sent us a deal in Philadelphia. That was our first larger multi, it was an eighteen-unit. That led us to Pennsylvania, which was Lancaster. That was the first time we invested outside of our region. For the first eight years, we invested everything internally. Going on an hour and a half drive, we thought we were going across the world. It was a big deal. We are like, “How are we going to do this? This is crazy.” That wasn’t that long ago. In Pennsylvania, we still own that building, it’s a great building. It’s a 50-unit in the Lancaster area. We are building on the land as well, which we are growing there. It’s a great little sub-market. Our other buildings are in North Carolina and Kentucky. We own two larger multis in Lexington, Kentucky. It was never on the hottest market list but it’s a great stable market. Most people think of Louisville when they think of Kentucky but Lexington has got so many great things happening. We own a building in Fayetteville that we are selling, and then we own in Winston-Salem as well, a 300-unit. North Carolina, Kentucky, Pennsylvania, New Jersey, those four states. 

Do you have any plans of doing anything outside of those space or are you going to wait and see what happens? 

We have a property under contract in Kentucky. We are focused on the markets that we are in. One of our team members, as you study them, I always say the markets to look in are those submarkets, the markets that are an hour and a half from a hot market. There’s affordability there, it drives everything. If there’s affordability, safety, and a lot of different types of jobs, those are good beyond the market analysis gurus out there. Those are good pieces of the recipe. Especially job diversity. One thing we did learn through COVID is the markets that we had buildings that had a variety of different types of jobs are helpful versus all healthcare, all tech or all one thing. That’s something we did learn. Those are the kinds of markets we look for. 

Those stable workforce housing, affordable communities that are safe people want to move to and that are not on the hottest growing markets either because they are going to be overpriced, especially in this market. They won’t make sense financially. In the Southeast, we are looking at something in Georgia. We like the Southeast a lot. We like that it’s on the East Coast. We visit the properties a lot. We don’t want to go across the country. We are not looking at anywhere else besides the Southeast. 

We are lending, which is cool. We are getting into that space of we have always invested in our own deals. We did a HELOC on our house and we pulled that money down. We are investors so we are going to use that money for a property or something. We had bought a foreclosure, me and Matt to live in. We are lending on a mobile home park in Florida. Florida is a booming market, there are a lot of things happening there. That’s a market we would consider as well. It depends on where because it’s a crazy growing market, too. 

F1A 11 Liz Faircloth | Real Estate Women

Real Estate Women: Properly manage money so that it still maximizes your return on your investment.

 

Even though you are in the real estate space, building a team doesn’t matter what business you are in. For anyone, any business, any job to grow and expand, it has to have a team. How did you all go from there to building your team? 

One of my favorite topics because my consulting work for over a decade was consulting companies on team building. 

You are the authority. 

I’m not the authority on much but this topic I could speak to, it’s a team sport, especially in large multi because it is so hard to do it yourself. It’s rare to see a syndicator by themselves doing the raising the money, everything part of the puzzle. Matt and I did everything for many years, it was him and I. I was continually working, he quit his job when we’ve got married and we brought in different partners. We moved too quickly with partnerships. We have had some great partners and partners that have not worked out. Early on, you don’t have money to pay anyone. 

I’m not saying partnerships is when you don’t have money to pay people, I don’t mean it like that but it is one strategy like, “We are partners, we can go all-in on this vision. You do this, I do that.” It is a helpful strategy in investing, building an investment portfolio when you can do that so you don’t have to like, “I’ve got to pay you this.” You get paid on the cashflow as you build. That was a strategy we jumped into quickly and we didn’t do the necessary, “How do you vet someone and move slowly?” We were like, “You are interested in this? We are too. Think about it now.” It was literally jumping into bed with people too quickly. Not to mean anything about it but it was like, “Why do we move so fast?” You shouldn’t move that fast with partnerships. 

Teams are different. These are folks that you can subcontract. It’s not as intense, it’s not like you are going into a business marriage. Several years ago, doing so much of it ourselves, we did have partners, employees, and we were managing and doing all the construction on the New Jersey side. We had a construction team. I don’t know if many people know that. We had a pretty decent-sized construction team. We are doing flips actively, tons of flips and have rentals at the same time. As I think about the team, it can get complex from the perspective of where you need to align and where do you need to be different. In alignment, I always like to say there are areas you need to be aligned with a team. Your values, goals and delayed gratification. If you are building something and someone needs to get paid and you can wait, you have to talk about this stuff. It’s pretty important because people need different things depending on where they are in their life, with their financial situation. We all need different things. 

Those are key things that you need to be aligned with. From a team perspective, you also need diversity. Diversity of skills, experience and personality. Personality is one of the most underappreciated items of that puzzle. People are like, “You are this, I’m that. I’m an extrovert, you are an introvert. Who cares? That doesn’t help us achieve our goals.” That’s not the case. In team development and all the work I did, that was always within about 30% of people’s success does come back to personality. 

You can have the right skills and the right experience but if you are not the right personality blend on a team, the project takes too long and something gets overlooked. You need detailed people with less detailed people. You need a more logical person with a less logical person. Andresa is one of the most logical people I have ever worked with. I have worked with a lot of people. She is a literal logical person and I love her for that because I’m so not logical. I’m emotional. I make my decisions on how I feel. It’s like, “What are you talking about?” I love my partnership with her and as a team member because our personalities are different. 

Knowing what I know about personalities, I’m more prepared to work through that. I’m a big fan of teams, people outsourcing, what do I need to delegate and what do I need to eliminate. People aren’t just going to hire ten people. If you are an entrepreneur, I don’t know about you but what’s the most important team member you need now. You start slow and small, and say, “How can I get this done?” Not, “Do I have the money,” because you will never have the money. It’s like, “Am I ready to have kids?” You will never be ready to have kids. The perfect timing to have kids or the perfect time to start a new business, there’s no perfect time. Stop saying that because that’s not the case. How can you? For us, we are growing our InvestHER team. We are small, we are a startup in essence, in and of itself. We are not flooding other business money, we are a standalone company. We are constantly thinking about how we build a team. I edited 100 of our episodes, all of them, she and I did those 100. We didn’t do 10, 100 and we’ve got some help, which was wonderful. 

Entrepreneurs should be aware that good money management is important early on. Click To Tweet

Did you edit 100 of your podcast episodes? 

She and I hold on to things sometimes too long. As leaders, women, and entrepreneurs, we need to build a team. We need to look at what’s not working in our business, what can we give to others and don’t let money stand in our way of making that call. For me, who’s pretty frugal as a person, the sun is going to shine before you are ready to pay someone. I’m sorry, it’s not going to happen. How can you? I’m a big fan of looking at what is holding you back now and what kind of team members can I have. 

Even if you barter, there are so many creative ways to do it. You start to say, “How do I build a powerhouse team?” Matt has a phenomenal multifamily team now. Am I involved on some levels? Yes. Am I part of their day-to-day making decisions? Yes, because it worked for us. Although I was so involved in our business for many years, the day-to-day, I have been more advisory on a macro level so I can get into other things. You have to start to build that team of who do we need, how do we pay everyone and who gets paid on the sale. There are a lot of creative things with real estate. It’s not just salary. 

The third thing you were thinking about is automate. It’s automate, eliminate and delegate. 

I’m the worst at that. I will be doing something and Andresa is like, “Why are you sending that email?” I’m like, “I don’t know.” I don’t naturally think but I have to stop, put my big girl panties on, and say, “What can we do differently here?” We all do. We keep doing things on autopilot. You are not going to grow a company by yourself. If you do, it’s only going to get so big. It’s in the growth of things, especially how passionate we are about what we are doing with InvestHER. It needs and deserves a big team. I believe it’s a matter of figuring it out and finding other people who believe in that, too. 

It’s great because I noticed you are taking baby steps in terms of how you have grown it. A couple of years ago I went to one of the investor meetups, that was in the Pennsylvania, Philadelphia area, I forgot exactly where it was. Sharon Massey was leading that event. I noticed you put it out there and women come to you, and say, “I want to do a meetup in my area.” It’s going from you and Andresa to nail 7,000 meetups in different cities throughout the United States. That’s phenomenal. In closing, I always like to ask my guests these three things because this is the theme of my show. I want to know one thing that you can give my audience that will inspire, educate and motivate. My whole thing is inspiration, education and motivation. Give me any order you want to put it in, I don’t care. Go ahead. 

In terms of education, it depends on what asset class and what they are focused on but the idea of looking at your life in the next five years and envisioning, we get tied up with the, “I want to get into this asset class. Should I get into vacation rentals? Should I do this?” It’s overwhelming. Any business should be a means to something bigger you are creating for your life. It’s not like this thing that’s going to be a little effort. You might as well know where you are headed and how this shapes up to your bigger vision. That’s more of a motivational tip to do but to create that five-year vision. What does your perfect day look like? What do you want to be doing? Who do you want to be with? Where do you want to be? Map it out. How does it matter? It’s hard as women, “I don’t know how that’s going to happen. I’m not sure how that’s going to happen.” I do that, too. It doesn’t matter. 

Visioning is powerful because you are able to see something bigger, you start to fit the pieces, and the decision-making becomes much simpler than anything can go. Maybe that’s a little motivational or inspirational. Don’t give up, as well. That’s also a little more of the inspirational part but there were so many times that it would have been a lot easier in the short-term to give up. Money getting stolen, ending in court, losing money. I can go on and on about all the tough things that happened over the years. That’s a great podcast I should record. I’m going to be recording one on how to go into $1 million of debt and get out of it. I’m going to be recording that soon because that has happened. I needed the honor of getting to the $1 million before I recorded it because I want integrity. 

After we paid back the line of credit, we will be there. That’s exciting. The thing is, don’t give up. If you said all these things are going to happen to you, it’s going to take this long amount of time. It makes me feel emotional when I think about it. I don’t give up. If you don’t give up and you look yourself in the mirror and you don’t do it alone, you will get there. It may not be at a time you think. I do believe that when we think something is going to take five years, a few years, it doesn’t happen when you think. It can happen sooner. I hope it does. Anything I ever said always took longer for me or our goals, all of them. 

F1A 11 Liz Faircloth | Real Estate Women

Real Estate Women: There’s a huge difference between participating in a market and changing a market.

 

From an educational perspective, regardless of what asset class, find an asset class that you want to go all-in on. Start educating yourself from the people that you respect. Don’t get sidetracked and read this book on this and this. Focus on one thing, one area. Read as much as you can and listen to as many podcasts about that one thing. It’s important to focus. From an educational perspective, it’s overwhelming, there are a lot of content. That’s why in our community, all the stuff we are doing with our membership is trying to give you pieces so it’s not overwhelming. It’s not like, “This is big.” It shouldn’t feel that big, it should feel micro. That’s my suggestion from an educational perspective. 

Thank you so much for taking up your time and giving my audience your energy. I love how passionate you and Andresa are. I also love your heart for forgiving and helping. I don’t know you as personally as I would like to but whenever I’m in your Meetups, you and Andresa assume that need to help women and that’s so fantastic. Thanks again for being on my show. I hope I will talk to you again soon. 

Thank you, Vera, for having me on. I appreciate it. 

Thank you. 

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About Liz Faircloth

F1A 11 Liz Faircloth | Real Estate WomenLiz was born and raised in a middle-class family in New Jersey where my home was filled with love but going out to dinner was a big deal. From an early age, she always had a desire to serve others and obtained a master’s degree in social work.

Her brother-in-law, who was the only entrepreneur she had ever met, gave her a copy of Rich Dad Poor Dad, and that changed the trajectory of my life forever. In the years following exposure to that book, she took numerous courses about real estate and made hundreds of attempts to get an offer accepted. Finally her boyfriend, at the time (now husband), purchased their first investment property, a duplex with none of their own money because they did not have any money.

She started in her 20s not knowing anything about investing, business, and with no money to invest. Fast forward, 16 years later, their team owns and manages millions of dollars of real estate. What most people don’t know is that this evolution came with a lot of lows, loss, heartache, and challenges.

As someone who earned everything she has today, she’s learned so many lessons from not giving up on her dream to become a successful entrepreneur, to managing and balancing life as a woman. She’s constantly working to balance all the priorities of her life from being a mom of young children to being a wife & biz partner to taking care of herself.

She’s a featured speaker on Bigger Pockets, which if you know anything about real estate investing, is one of the most popular, if not the most popular, sources for r e investors to exchange information, ideas, and network.

The obstacles and struggles faced by her as a woman gave birth to an idea. Liz Faircloth and Andresa Guidelli have created a community of female real estate investors called the InvestHER community. These 2 ladies are passionate about empowering women to be all they can be.  The focus is on self-care……… They have co-authored a book, along with 15 other women real estate investors, called “The Only Woman in the Room”, which is available on Amazon. They have developed a podcast, they have a FB community, and a network of MeetUps throughout the entire US & there is also a chapter in Canada. It’s no longer an idea, it’s a movement!